It's common knowledge by now; the Hispanic population is rapidly increasing in the Southwest region of the United States. Within in the next decade many states will join the state of New Mexico, the first state to boast a majority Hispanic population.

1st Generation Hispanics are closely in tune with their culture. Whether they are from Mexico or El Salvador, they live in the U.S. but their hearts and their minds are still back home in their native country.

Hispanics now make up the second largest consumer group in the USA after non-Hispanic whites, who are the largest group with 200 million. One in every six U.S. residents is now Hispanic.